Yesterday, I had the pleasure and honor to have some time with my friend, fellow online marketer, Owen Graham. In today’s video episode, we talk together about what it means to be unique in your marketing, and to stand in out in the crowd of marketers you’re running with.

With tens of thousands of people trying to make it online just like you, you HAVE to do something to differentiate you from your competition. You need to analyze what unique traits, skills, experiences, passions, and talents you have that you can capitalize on…and using those in your marketing.

And that topic is what brought us back to the headline above: “Zig When Everyone Zags.” A mentor of mine, Daegan Smith, taught me that years ago. When you see so many other marketers flocking to one method, one traffic source, one opportunity…it may just be your signal that it’s a good time to go a different direction, do something unique, and you’ll get so much farther in your business.

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