Creating Your Story

Jan 16, 2014, Online Marketing

The most powerful thing you can do to skyrocket to success is to build the foundation of your business on YOUR PERSONAL STORY. You’ve probably heard it said many times that people don’t join your product or your company, they join YOU.

…And that’s precisely why creating your story is so crucial to success in your business. Your story is what allows visitors, leads, and prospects relate to you, build trust with you, and want to work with you.

A perfect story is one that concisely depicts your journey from initial struggle and pain, dipping down to a low in your life, and then coming back up to the successful place you’re at today.

…Remember also, no matter where you are at in your business right now, and no matter how “low on the totem pole” you think you are compared to all the online marketing gurus, there are some successes you’ve had that many people out there would love to have.

Those are the people who are your prospects, and by telling your story and showing them where you’re at today, whether it’s $10,000 per month or just making your FIRST sale online, share that, be real and honest, and you’ll have people begin to follow you!

Create YOUR Story Today!

 

Key Notes From The Hangout:

  • Different forms of “Your Story”
    – a short 30-45 seconds story to tell on calls, hangouts, in your videos, intros, etc.
    – your long form story – 4, 5, 6 pages long of your life and journey to success
  • You hear the same story over and over from top leaders for a reason. It’s their “30-45 seconds intro story”. They know it by heart…it’s for the new people to hear.
  • There is a difference between your Personal Story and a Success Story – if you’re new, and haven’t had results/success YET, don’t think you don’t have a story. You may not have a success story yet, but you most definitely have a Personal Story to tell.
  • At ANY CHANCE YOU HAVE, be specific about the emotion that you experienced from what happened to you.
  • Using emotions in your story: Describe feelings, smells, tastes, sights, sounds, etc. Many people may not connect with you when you say you were a landscape designer, a stay-at-home-mom, a nurse, a realtor, etc…but when you describe the emotions you experienced on a bad day on your job, they will relate to those emotions.
  • Don’t feel like you have to have had success already to have a story. Just finding Empower Network can be the high ending point of your story…the hope you’ve found, the light at the end of the tunnel…even if you’re still in the tunnel, the shadowy valley of despair, you now have found the vehicle that can get you out of it, and that’s what you can share with people.
  • In telling your story, you’re not selling Empower Network, your network marketing business, or any product…you’re simply captivating your prospect’s attention, getting them to connect and resonate with you, and then click on a link to find out more…then you can send them to a sales video, an opt-in page, or wherever…let the 3rd party tool/website do the selling for you
  • In writing out your story, don’t hold back pains, fears, failures, thinking you’re the only one who’s experienced it and nobody would relate…whatever it is, many others have been, or are in, the same exact situations

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